Effective Date: [Insert Date]
Integra Digital Marketing (“we”, “us”, or “our”) respects your privacy and is committed to protecting your personal data. This Cookie Policy explains how and why we use cookies and similar technologies when you visit our website at https://integradigitalmarketing.com (the “Site”), and the options available to you.
This policy should be read in conjunction with our Privacy Policy, which explains how we collect and use personal data.
1. What Are Cookies?
Cookies are small text files that are placed on your device (computer, smartphone, tablet) when you visit a website. They are widely used to make websites work, enhance functionality, analyze user behavior, and deliver targeted advertisements.
Cookies can be:
- Session Cookies, which expire when you close your browser
- Persistent Cookies, which remain on your device until manually deleted or they expire automatically
Cookies may be set by the website owner (first-party cookies) or by third parties (third-party cookies).
2. Legal Basis for Using Cookies
Under the General Data Protection Regulation (GDPR), we must obtain your explicit consent for non-essential cookies (e.g. analytics or advertising cookies). Consent is not required for cookies that are strictly necessary for the operation of the site.
If you are located in a jurisdiction that recognizes consumer data rights (such as California under the CCPA), we honor opt-out preferences in accordance with applicable law.
3. Types of Cookies We Use
a. Strictly Necessary Cookies
These cookies are essential to provide you with services available through the website and to use its core features, such as secure login and form submissions.
Examples include:
- User authentication
- Load balancing
- Security features (e.g. CSRF protection)
Legal basis: Legitimate interest
b. Performance and Analytics Cookies
These cookies help us understand how users interact with our website, allowing us to measure and improve performance.
We use:
- Google Analytics
- LinkedIn Insight Tag
- Meta Pixel for analytics
Data collected may include:
- Pages visited
- Time spent on the site
- Links clicked
- Browser/device information
Legal basis: Consent (required in EU/EEA)
You can opt out of Google Analytics using the Google Analytics Opt-Out Browser Add-On.
c. Marketing and Advertising Cookies
We use marketing cookies to display personalized advertisements and track the effectiveness of advertising campaigns across platforms.
We may use cookies from:
- Google Ads
- Meta (Facebook) Pixel
- LinkedIn Ads
- Third-party ad networks
These cookies may collect information such as your IP address, browser details, browsing behavior, and may track you across websites.
Legal basis: Consent (required in most jurisdictions)
4. Managing Your Cookie Preferences
You have the right to accept or reject non-essential cookies. On your first visit to our website, you will be presented with a cookie consent banner where you can:
- Accept all cookies
- Customize preferences
- Reject non-essential cookies
You can modify or withdraw your consent at any time by visiting our Opt-Out Preferences Page.
Additionally, you can manage cookies directly from your browser:
- Block all cookies
- Clear existing cookies
- Configure exceptions per site
Browser resources:
5. Third-Party Opt-Out Mechanisms
To opt out of targeted advertising from third parties, you can also use the following platforms:
- Google Ads Settings
- Meta (Facebook) Ad Settings
- LinkedIn Ad Settings
- Network Advertising Initiative Opt-Out
- Your Online Choices (EU)
Note: These opt-out options are specific to the device and browser being used.
6. Data Sharing and Transfers
Some third-party cookies used on our site may result in the processing of your personal data by service providers located in countries outside your own, including outside the European Economic Area (EEA). When such transfers occur, we ensure they are carried out in accordance with applicable legal requirements, including the use of standard contractual clauses (SCCs) or adequacy decisions.
7. Retention of Cookie Data
Cookies may be stored for varying periods depending on their purpose:
- Session cookies: Deleted after browser session ends
- Persistent cookies: Stored for a fixed duration (e.g. 30 days, 1 year) or until manually deleted
You can check the specific duration by inspecting cookies in your browser settings.
8. Updates to This Cookie Policy
We may update this Cookie Policy from time to time in order to reflect changes in legal, technical or business developments. When we update the policy, we will revise the “Effective Date” at the top of this page. We encourage you to revisit this page periodically.
9. Contact Us
If you have any questions about our use of cookies or this Cookie Policy, you can contact us:
Integra Digital Marketing
📍 Charlotte, NC
📧 [email protected]
🌐 https://integradigitalmarketing.com